SEO can either make or break your business’ potential to reach out to millions of people worldwide.
Depending upon how well you go about it, SEO tactics can rank your website up in a variable amount of time or make you wonder why you’re staying stagnant for months on end. Ultimately, if you’re not working with the best digital agency in Dubai, you’re probably going to stay in the state of wonder.
It’s understandable that no one is fully aware of how search engine algorithms work. In fact, Google never really lets anything out except for general guidelines for improving your website’s visibility, credibility, authority and trustworthiness. That’s why it’s difficult for SEO experts to come up with a strategy without proper insight about the field.
So, to help people understand exactly what’s working in SEO, let’s take a look at some of the trending techniques:
Website Infrastructure and Design
The most important thing for Google is user experience. That’s why, the first thing you should focus on is your website’s interface, infrastructure and overall design. Missing out on the design element or staying behind on the trends will only get you demotions on rankings.
The great thing about SEO is that you only have to look at the competition to understand what works. If you look further, as in checking out other industry leaders apart from your own niche, you’ll come up with more ideas. Going with what works is a smart option and if you can guarantee something creative and innovative, that’s even better.
Your website should be interactive, engaging and should display everything in the perfect manner. You can’t compromise on the quality of the website’s pages, its speed, URL structure, etc. Anything and everything can become a crucial factor in the overall assessment of the site. Web crawlers won’t even point out what’s wrong. They’ll just observe and judge the website to see how well the user-experience seems to be.
When you think of user experience, you must think about how to engage with your users. Unless you are providing an interactive environment or engaging enough content, you’re going to lose your traffic. Hosting videos and blogs on your site is one way to go about this. However, the trend of setting up chatbots to engage with website traffic is picking up.
This is largely due to the fact that chatbots and real-time conversations with users prove to be very effective in retaining traffic. In fact, it has proven to be even more useful because of its ability to generate leads. People who weren’t as comfortable to reach out on support emails or calls were found to be engaging with chatbots. Turning cold website traffic into hot leads has become the norm in modern-day SEO.
Google has never stressed on anything more than the content that you provide on your website. According to the most recent guidelines that have come from Google, you need to follow E-A-T which stands for:
Expertise – Authoritativeness – Trustworthiness
Together, this means that your content should be, to put it simply, top-notch. This is in terms of providing information to the user and satisfying their search intent. Like itself, Google wants everyone to think about what the user would want when they search for something. Experts are also of the view that using infographics and multimedia content to make the content interesting and engaging is a great way to guarantee good user experience.
Following recent updates and changes in rankings, it’s clear that only those pages are on top that provide detailed information on the targeted keywords. For example, if you Google any cosmetic surgery like Rhinoplasty, you won’t find the best clinics who provide the service. Rather, you’d find full-length articles that are describing the process. That’s because most people are likely to perform searches to find information on the web. This is what Google wants website owners, content producers and SEO experts to accommodate.
Using Social Media
Although it’s still unclear whether Google considers social media links to be credible backlinks, no one minds the extra attention. Your website can always use more traffic regardless of where it’s coming from. People see a lot of potential in social media platforms and considering the traffic statistics and user retention rates, it’s hard to see why not.
Social media platforms are useful sources that can provide you with a lot of information, leads and even traffic. The trend of using social media influencers to promote your products, content or business is picking up the pace. In fact, people are even substituting this for running ads on these platforms. Because why run an ad at a neutral platform when you can have an influencer endorse it in front of their followers? All you have to do is find an influencer who has the best audience that you want to target.
These are some of the most prominent SEO techniques that are taking the market by storm these days. If you have some techniques that haven’t been mentioned here, do feel free to talk about them below!